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As oil hits $145 a barrel on it’s never ending upward trend, a new kind of ecommerce appears, Hedge Retail. Buy your produce online, probably using credit, and then use what you’ve bought over whatever period of time suits you. The first one of these I’ve noticed (and I’d like to see if there’s any more) is MyGallons.com, a US site where you can buy ‘tomorrow’s gas at today’s prices’. An interesting concept that could work across a great many commodity and product areas. Next step will be a trading site where you can sell your stuff at marked up prices. We’re all designers, we’re all marketers, we’re all retailers. Just depends how good you are.
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