inspire design

I’ve enjoyed reading (and listening) to Simon Perry on Digital Lifestyles reporting from Whitehaven on the digital switchover over the past few days. Interesting to see Currys make good, if a little uninspiring, use of a pop up retail format. You can read the full story with pictures here. It’s an interesting move, although I think Currys have missed a trick in not featuring the truck or ‘Currys on tour’ at least on the digital switchover part of their website.