Pop up retail

This week I received my copy of Frame magazine and was completely taken with the article on page 241 ‘Plastic Dreams’ an exhibition in Shanghai Times Square: beautiful red plastic mannequin’s from La Rosa and a fantastic plastic walled structure with clear plastic blocks from Sturm und Plastic what an amazing sight.
What a fantastic opportunity to create a exhibition/moving retail environment. Food for thought for all those internet retailers out there who need to find ways to promote themselves offline, think of the opportunities to introduce a new product range using visual merchandising in pop up retail environments, but most of all to build customer awareness and create great publicity.
Unfortunately you can only see the image in the magazine but all the more reason to buy one for some design inspiration.

1 Response to “Pop up retail”

  1. 1 Heather Strang


    Good post - Internet retailers do well to listen. There are so many creative ways to get the word out and it seems like each day retailers are coming up with new stuff.

    I recently wrote about MySpace and how fashion retail is getting in on the social networking medium. You can view my post on 9/11 on Retail Design Diva: http://retaildesigndiva.blogs.com/

    Be sure to leave a comment - I would love to get your feedback!

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