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Published in Uncategorized
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In our previous lives Amanda and I used to work at Rodney Fitch and Fitch before that. Nice to see the ole feller still waxing lyrical about the ‘art of shopping‘.
Spotted on the Core 77 design blog.
An interesting post from Julia from Adaptive Path about the retail experience in particular the personal stylist and fitting room experience in the US. Nothing different really to over here as far as fitting rooms is concerned. The acid test of a good fitting room is can you tell navy blue from black and can you see yourself back view fully in the mirror behind you. If there is one of course!
A few days ago we had a spare hour or two to look around Liberty. The best thing was really the visual merchandising throughout the store. There wasn’t anything particularly groundbreaking just good old fashioned attention to detail and great product displays of great products. Here’s a few pictures which don’t really do the store justice. Well worth a visit on a autumn day with not many people about.
Also of note is the menswear in the basement (unfortunately no pictures) with some very well sourced pieces of display kit, the Murdock barber shop and the oyster bar which looks like it’s been discovered from behind a bricked up wall, definitely worth a visit when the evenings get darker, the Christmas season starts to ramp up and you need somewhere cosy to rest for a while.
You can see the full group of photos on our flickr page or if you subscribe to the flickr retail group.
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Pop up retail isn’t of course limited to the offline world. Amazon provides widgets for your blog or website, read the story on Mashable, or the original story on Problogger. Pop up retail is also happening (popping up?) however fleetingly in transactional emails, RSS feeds, blogs and social networks and affiliate and aggregate websites, although this trend seems more in B2B than B2C which inthe main hasn’t got to grips with the opportunities offered by Permission Marketing.
Topshop do this well as I’ve mentioned before, they also do the best bit of all which is join up their online and offline activity. Did anybody see their ice cream van recently? Many UK retailers are really missing the opportunity to use the web to create a buzz about their stores online or offline. Mass interruption advertising is (slowly) dying and the retailers that succeed will be the ones that integrate all their marketing activity, seamlessly and do it well.
A couple of websites worth checking out that are interesting models for a newer, more original retail online world are osoyou.com (following the fashion trend of black, white and a colour), Topshop of course as well as Asos (which I’ve just realised has a cookie to remember your sex, or at least the section you last looked at).
With an announcement today of the iPhone I wonder if this might be the catalyst that retail needs to become more mobile and start using the mobile medium and its opportunities more. It’ll be interesting to watch and see who gets to grips with mobile retailing and when.
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