Social Networks - the numbers

The numbers are out today on Europe’s social network use. Here at Comscore the amazing figures that nearly 78% of the UK’s online population visit a social networking site on average 15.8 times (average 5.8 hours) every month. ‘Heavy’ users are up to 22 hours a month, still well short of an hour a day though. In the subtext we’re told this doesn’t include under 15’s, and excludes traffic from public computers such as internet cafes or access from mobile phones or PDAs, which if it did would surely swell the figures even more.

Coming soon on the inspiredesignblog … Teekall’s view of Facebook (alternatively titled have you been indexed?)

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