inspire:blog brand new thinking Sun, 16 Aug 2009 09:49:31 +0000 en hourly 1 InspireDesignBlog Danesi Thu, 13 Aug 2009 07:41:30 +0000 Nick I came across a couple of pictures of Danesi on Scott Hansen’s very fine ISO50 blog and it inspired me to look more into the Danesi brand.

The first set of pictures shows the ‘dch’ (danesi coffee house)  concept, ” … a real tasting place to experience the original Italian espresso and distribute new “coffee culture” products; each one is located in large city centres.”

What I particularly like in the interiors is the calmness and structure that’s provided by the overall colour palette but carried through to the straightforward large image that’s used and the furniture with its cutaway details and chairs with mini shelves.

My favourite feature though is the lighting, especially the lampshades that cut through the ceiling raft above the counter. All very calm and elegant. As usual it’s the attention to detail that makes places like these work.

The Danesi website is also worth a browse to see the products as well as all elements you would need to create your franchise.

The second set of pictures shows the ‘dsao’ (danesi small architectural object) concept, “a small coffee corner, conceived as independent platforms, ready to be located inside malls, airports, railway stations and trade shows.”



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Up the Albion Wed, 05 Aug 2009 18:20:11 +0000 Nick Here’s a newish caff, the Albion. Part of Terence Conran’s Boundary project. Continuing the trend of taking back Britishness from the far right, tea is served with crocheted tea cosy, cutlery in syrup cans and water in a tin pitcher. Definitely one to add to our next Retail Safari.

On a more social media type front they use Baker Tweet to let their locals know what’s coming out of the oven.



Albion Caff

The Boundary

Night time shots and review An American in London

Jenny Tucker’s review on Sofeminine

Albion on Twitter

Baker Tweet

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Buy chocolate, feel better Thu, 30 Jul 2009 17:37:04 +0000 Nick Apparently in this recession we’re spending our money on going out and chocolate, as opposed to moving house and buying cars.

Always partial to a good chocolate shop this one in Singapore is worth a look. Great attention to detail all the way through.

Chocolate Research Facility

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Branding = consistency Tue, 28 Jul 2009 17:06:05 +0000 Nick
I’ve had this post at the back of mind for a long time and reading this post on We Heart Branding about the difference between Pepsi and Coca-Cola has brought it to the front. It boils down to one things over the years … consistency. Surely though the graph can’t be true? Has Coca-Cola really been the same since 1886? Well it seems so. A little googling brings you to the history of Coca-Cola on their corporate website (worth reading from the point of view about how they gave free samples away at the beginning) and a few other pieces of their logo history.

The main message here is to be consistent. You don’t need to change or tweak your logo every few years, add some shine, shift the colours, make it 3D or use the latest photoshop/illustrator technique tweak or round the corners or add a drop shadow to make it web 2.0 or whatever the latest internet led logo fad is.

What you can do is add to the story, add that extra layer, think how the BBC works. BBC channels exist as a layer beneath the main BBC identity and each has it’s own distinctive style and colour, the idents between programmes serving to give that quick reminder of where you are, the redness and to a lesser extent the circle/globe spreading through the channel, including the news.

If you’re story is wrong or not well thought through or a little frayed around the edges, or perhaps you’re tired of telling it and your customers are tired of hearing it. That’s where you need to change. Although, more often than not it’s not the logo that’s an issue it’s how it’s been used and abused and fallen into the trap of becoming an excercise in design or marketing vanity. You hear it often enough, “let’s tweak the logo”, “can we look at some different colours and typefaces” (how scientific!). How about don’t. How about getting back to the origins of the identity, using the guidelines that it came with and creating a better story that underpins the logo, so your customers can create your brand.

I go along with Jacob Cass on Just Creative Design that a good logo/identity is:

  • Simple
  • Memorable
  • Timeless
  • Versatile
  • Appropriate

I’ll add into this that a good logo should:

  • Provide clear identification
  • Stand for your message and values
  • Be an internal focal point
  • Stand you apart your competition
  • Be credible
  • Create order
  • Create merchandising opportunities (maybe)

More Coca-Cola/Pepsi:
Landor – Refreshing an iconic visual identity

More logo design stuff:
Brand New
Logo Design Love
David Airey

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The rest of your life Wed, 24 Jun 2009 09:05:22 +0000 Nick


Originally uploaded by tikiranch

Looking for sign inspiration and came upon this from tikiranch’s photostream. An especially fine piece of copywriting.

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Twitter etc as video Wed, 10 Jun 2009 11:25:24 +0000 Nick If you don’t really get Twitter or crowdsourcing or facebook any of that social media malarky here’s a video that shows how it works …

Originally from Seth

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Happy Birthday everybody Thu, 14 May 2009 11:02:29 +0000 Nick Everywhere I look it seems that it’s birthday season Marks & Spencer today announced the return of the penny bazaar.

Here’s a few more recent celebrations.

Adidas House Party from Human Resources

Sainsbury’s Happy 140

Selfridges 100 complete with it’s own yellow website, as always well worth checking out the window scheme.

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Where's your $300 million button? Fri, 30 Jan 2009 10:17:53 +0000 Nick Here’s a story well worth reading for those of you with ecommerce sites. Jared Spool from UIE changed the usual user/register button to be optional.

Annual Revenue increased by $300 million because customers would rather have the option not to register and just pay, rather like the High Street.

The best quote “I’m not here to enter into a relationship. I just want to buy something.”

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adidas SLVR Mon, 26 Jan 2009 17:51:07 +0000 Nick Always had a soft spot for adidas, ever since the holdall and gazelle days of the 70’s to doing some work in Hong Kong for them what seems like many moons ago.

Anyway here’s a new spot for their SLVR range which launches in February courtesy of their PR machine. Do I detect a Levi’s/Herb Ritts influence in there from the early 90’s?

adidas SLVR Spring / Summer 2009 from adidas SLVR on Vimeo.

Shot by photographer Mark Segal and art directed by Pietsch Lim. Sound track by Say Hi to Your Mom.

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No more spam … Sun, 07 Sep 2008 08:08:49 +0000 Nick Well in 25 or so years anyway, according to Richard Watson’s new book Future Files. Also included the death of the butcher (not convinced) and no more DVD stores and village stores gone by 2018. Can’t really see the last one, in fact exactly the reverse as more people work from home or local social offices.

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