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Heritage Heresy

The majority of people worldwide wouldn’t care if 73% of brands disappeared tomorrow. Is that all? Read the full thing on trendwatching  Read More …

Branding, Marketing, Random, Retail, Trends
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Pop Up Ikea

To tie in with Ikea’s ‘Make more of your Garden’ their new pop up at Liverpool Street Station. Apparently 800,000 commuters pass through the station every day. Ikea on facebook  Read More …

Homeware, Leisure, Lighting, Marketing, Pop up retail, Retail, Retail design, Trends
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A Food Truck Compendium

Spring is in the air and festival season not long around the corner. Here’s a few food trucks to whet the appetite. All brands whatever their purpose could follow this model for some pop up retail. Wahaca Food Truck, Southbank London Shuck Truck, the obligatory converted Airstream, but this time selling oysters. Originally from Coolhunting, more on their website The Marination Read more …

F&B, Marketing, Mobile, Pop up retail, POS, Retail, Retail design, Signs

The making of Tedbury

Behind the scenes at Tedbury, Ted Baker’s new Bluewater store, including some old school sign writing. Originally spotted on the Retail Focus twitter feed.  Read More …

Fashion, Marketing, Retail, Retail design
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Shopper-Centric Design eBook

Here’s a nice little eBook, courtesy of Elateral. Just the right thing to get those juices going for your New Year’s to do list. Of particular interest is the four principles and seven imperatives and some good links at the back of the book. Happy reading. Here’s the download link. (You’ll need to give up your email address).  Read More …

Books, Marketing, Random, Retail, Social Media, Trends

New Uniqlo UK

Today Uniqlo launched their new UK ecommerce website. Of particular note is the immensely long home page, scroll all the way down to read a huge amount of information. We’re still getting comments regularly about designing ‘above the fold’ so it’s refreshing to see a client that understands that scrolling is probably easier than clicking through and keeps customers on the home Read more …

Ecommerce, Marketing, Retail, Retail design, Social Media, Twitter

Rapha Cycle Club

A good piece about the Rapha Cycle Club café from Noisy Decent Graphics. Also worth looking at his flickr group of the café. The Rapha website’s not too shabby either and a nice video on Monocle. These days there’s no reason not to have a shop, a pop up shop, a twitter, a facebook page, a van, go to festivals, write a book, a photo essay, a magazine, have a loyalty card, a website, a Read more …

Advertising, Branding, Ecommerce, Marketing, Retail, Retail design, Twitter, Web stuff
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Brands on Twitter

Doesn’t seem much real life interaction between customers and brands via Twitter over here (UK). Over there (US) of course it’s done better. More on The Escape Pod’s blog. Originally spotted on Brandflakes for Breakfast  Read More …

Advertising, Marketing, Random, Social Media, Twitter
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Seth Godin and your lizard brain

Good words from Seth about finishing the job.  Read More …

Marketing, Random
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Everything is Free

I do love a good trends read and fortunately Richard Laermer has published his 2011 Trendspotting for the Next Decade online, available as a free e-book. Continuing in fact a trend of publishing your book or at least a chapter or two online before you (might) buy the print Also available is The Word of Mouth Manual (Vol II) available from your blog of choice … Word of Read more …

Marketing, Trends