Thorntons – New Store Design

Towards the end of last year our new concept design for Thorntons opened in Birmingham.

More bling, more product talk and more emphasis on Thorntons enormous product range.

The perimeter (shown here in the Christmas scheme) uses a magnetic paper background to provide an easily changeable backdrop for promotions and events. Self selection is more prominent as is a more elaborate gift wrapping service. Lighting is much more detailed and ranges from overhead ceiling rafts to shelf level product lighting.

More blurb on our website.

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