The new Waitrose website

Today Waitrose launched their new website. Overall a more streamlined sophisticated look with more to do on the home page.

Gone is the enormous site map in the footer replaced with a neater version. Navigation is cleaner and the ‘value’ bright green is replaced with a more elegant textured brown and olive green.

In the details of particular note are the areas on the introductory slideshow where icons give the viewer the option to click and see more information. In the bricks and mortar world, this ‘getting to know the store’ time is called a decompression zone, here on a website this type of interaction as well as the other tabbed layouts beneath the slideshow create a lot of interest on the home page. Also of note is that these longer home pages look good on a vertical iPad. Starting to see more websites that make better use of the lower half of a vertical screen.

For posterity, below is the old Waitrose website. Here’s the new one

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